Andrew has been in the business for 30 years. It was no surprise then that when he got in front of my camera for his new headshots, he was dead on with his posing and quite comfortable. A few pre shoot directions and some coaching regarding my emphasis on head / chin positioning was all that was needed and he got it right away! When he showed up, he looked as if he just finished running a marathon. He was scruffy, hair a mess and even had nicked himself shaving and was bleeding a bit here and there. Now, all of that sounds like a mess yeah? However, Andrew's look, his casting range tends to be the rough, older, everyday type of guy. He brought along a few t-shirts, a jacket and it all worked. I think if I had shot him with a fresh haircut and shave, it would have been great but with less character. This is what it's all about - Knowing your client. Knowing their type and how to best represent that in their photos. Had a great time and because of Andrew's comfort level and experience in front of the camera, it was a breeze of a shoot.